Univers Fusalp

CAMPAIGN | Hana Jirickova, Urban Heroine for the F/W 2019-20 collection


© Atelier Franck Durand


Hana Jirickova signs her first campaign for Fusalp at the launch of the Fall/Winter 2019-20 collection.

Snapped by Drew Vickers under the artistic direction of Atelier Franck Durand, the 70s-inspired collection draws the foundations of a strong wardrobe for a mischievous free woman.


“This collection was inspired by the Alps, with a focus on technical materials and cuts. We played with Fusalp’s DNA codes that we tweaked with velvety effects, pop colors and soft materials.
I like the idea of ​​layering several garments … getting dressed becomes a game !
We are the heroines of modern times, we are feminine, daring and forward thinking

Mathilde Lacoste – Fusalp Artistic Director